Resources for people building dating businesses.
Guides, explainers, reports, and tools. Written by operators with skin in the game. No sponsors, no embargoes, no spin.
Long-form operator playbooks. Build, fix, ship.
Guides . 13 minHow to start a dating appA founder's playbook for launching a dating business in 2026, from niche thesis and the cold-start problem to native apps, payments, and the first 1,000 users.
Guides . 13 minThe matchmaking business playbookHow matchmaking differs from apps, why its economics are resilient, how to build, price, and run the service, and how it scales.
Guides . 13 minLaunching an intentional dating brandHow to apply the intentional-dating thesis in a real product, from positioning and niche to product, monetization, community, and trust.
Guides . 12 minHow to raise venture capital for a dating startupWhy raising for dating is hard now, who still funds it, what investors test, how the process runs, and the alternatives worth considering.
Guides . 12 minReducing chargebacks and payment fraud in datingWhy dating is a high-dispute category, how disputes threaten your whole business, and the full playbook that keeps rates safely low.
Guides . 12 minGetting a dating app approved on the App Store and Google PlayWhy the stores scrutinize dating apps, what Apple and Google each require, the common reasons they reject, and how to be ready before you submit.
Guides . 13 minTrust, safety, and moderation for dating platformsWhy trust is the product, the threats that destroy a marketplace, and how to build moderation as a continuous operating function.
Guides . 12 minUser acquisition for dating appsWhy you are buying a marketplace ratio rather than a user, the channels that work in 2026, the creative and budgeting that pay back, and how to measure it.
Guides . 12 minThe dating app retention playbookWhy dating retention is structurally hard, the levers that actually move it, how plans and the algorithm affect it, and how to measure it honestly.
Guides . 12 minHow to sell a dating businessWhat makes a dating business sellable, how it gets valued, how the process really runs, and how to keep control of the price.
Guides . 12 minAge verification and compliance for dating appsWhat the new age-assurance and platform-safety rules require, the methods compared, how to comply without hoarding data, and a practical roadmap.
Guides . 12 minBuild vs buy vs white-label: choosing your dating platformThe three ways to get a dating product, what each really costs, how to evaluate a white-label vendor, and the one factor that should decide it.
Guides . 11 minDating app monetization models, comparedSubscription, freemium, and credits, what each does to your revenue and retention, and how to choose and tune the model that fits your dating product.
Guides . 11 minHow to solve the cold-start problem in datingWhy a new dating app feels empty, what liquidity you actually need, and the strategies that get a product to its first real matches.
Guides . 12 minHow to start a dating business in 2026The operator's path to launching a dating product, built around the problems that actually decide whether you have a business: liquidity, economics, and trust.
Guides . 13 minDating app unit economics, the operator's guideHow to size LTV, CAC payback, and the lifetime of a paying user, with the numbers that actually move in dating.
Short pieces that define a concept and put it in context.
Explainers . 4 minWhat is liquidity in a dating app?Why liquidity, not user count, decides whether a dating app works, and why it is local and segmented.
Explainers . 4 minWhat is a romance scam, and how do platforms stop it?The most damaging trust failure in dating, why it is a business and regulatory risk, and how platforms fight it.
Explainers . 4 minWhat are LTV and CAC in dating?The two numbers that decide whether a dating business can afford to grow, and the dating-specific traps in each.
Explainers . 4 minWhat is the singles economy?The spending and behavior of single people, well beyond dating apps, and why it matters to operators.
Explainers . 4 minWhat is the credits model in dating apps?How the a la carte or credits model works, why it resists churn, and where it fits.
Explainers . 4 minWhat is intentional dating?The shift toward serious, values-led dating, why it is happening now, and what it means for the people building dating products.
Explainers . 4 minWhat is the cold-start problem in dating apps?The reason new dating apps feel empty, why it kills most of them, and what solving it really takes.
Explainers . 4 minWhat is a white-label dating platform?How operators launch a branded dating product without building the technology, and what separates a good platform from a risky one.
Explainers . 4 minHow do dating apps make money?The business model behind dating apps, why a small share of users carries the revenue, and the main ways operators monetize.
Explainers . 4 minARPU vs ARPPU in dating, and why the gap mattersDating apps live on a small slice of paying users. Mixing up ARPU and ARPPU is the fastest way to overspend on growth.
Original data on the dating industry.
Reports . 6 minDating funding and M&A trackerA living view of disclosed funding rounds and deals in dating and the singles economy, and how to read what they signal.
Reports . 6 minDating regulation trackerAge-assurance and platform-safety rules affecting dating apps, by jurisdiction, kept current. General information, not legal advice.
Reports . 6 minDating operator benchmarksThe ranges operators use to pressure-test a dating model: churn, conversion, CAC payback, LTV to CAC, and dispute rate.
Reports . 9 minThe 2026 State of Intentional DatingMarket size, the shift from casual to intentional dating, and where the next wave of value is forming, for operators and investors.
Reusable docs and frameworks you can adapt.
Templates . 4 minMonetization and paywall test planA structured way to test pricing, paywall placement, and packaging without fooling yourself.
Templates . 4 minChargeback reduction checklistA practical checklist for keeping dating dispute rates safely below the level that threatens your merchant account.
Templates . 4 minTrust and safety and moderation policy templateThe sections a dating platform's trust and safety policy should cover, as a starting structure.
Templates . 5 minDating startup pitch deck outlineA slide-by-slide outline for raising in a skeptical category, built around what investors actually test.
Templates . 5 minApp Store and Google Play submission checklist for dating appsWhat to have in place before you submit a dating app for review, so you pass the first time.
Templates . 5 minDating app launch checklistA step-by-step checklist for launching a dating product, ordered the way an operator actually runs it.
Templates . 5 minDating business due-diligence checklistWhat buyers, sellers, and investors should examine before a raise or a sale in dating.
