The data: numbers behind the market.
Benchmarks, downloads, spend, pricing, and survey work, with the caveats that make them usable.
Data coverage collects the numbers operators actually plan against: app downloads, consumer spend, pricing, conversion benchmarks, and demographic shifts. Every figure gets a source and a note on how it was measured.
What we watch on this beat
- 01Whether a number is measured, modelled, or self-reported
- 02The panel or sample behind third-party app estimates
- 03Currency, region, and whether store fees are netted out
Where this connects
Latest in The Data
37 stories
Tinder's Campus Rollout Boosted Casual Sex, Not Relationships: Founders Must Adapt to Intentional Dating TrendsMobile dating apps increased sexual activity among college students by several percentage points after 2013, with no corresponding rise in committed relationships Greek-affiliated students who were...
QuackQuack Reveals Monsoon's Impact on Indian Dating DynamicsSurvey of 9,583 Gen Z and millennial singles across metropolitan and suburban India examined monsoon's impact on dating behaviors 38% of respondents reported that rainy season weather makes...
QuackQuack Study Reveals Young Daters' Wariness of Performative Matches, Signaling a Shift in Compatibility EvaluationA QuackQuack survey of 10,384 Indian daters aged 22 to 35 reveals growing wariness of performative behavior in potential matches 38% of women over 25 expressed concerns about matches adopting...
Virgin Media O2 Data Shows Dating App Surges During World Cup Breaks: Founders Should Leverage Event-Driven EngagementVirgin Media O2 network data shows dating app usage spikes during hydration breaks and half-time at 2026 FIFA World Cup matches During England's victory over Mexico, dating app traffic rose 15%...
QuackQuack Reveals Gen Z's Focus on 'Relationship Resumes' for CompatibilityOver 55% of Gen Z Indian dating app users care more about how partners handled past relationships than the number of exes they had 41% of daters over 25 want to understand how potential partners...
Gleeden-Ipsos Data Shows AI Adoption in Tier 2 Cities, Expanding India's Digital Intimacy MarketTier 2 Indian cities like Kochi, Coimbatore, and Visakhapatnam are increasingly adopting AI tools for intimate conversations, challenging metro dominance Bengaluru leads with 77% willing to use AI...
Cloaked Survey Reveals Robocalls Deter Phone Sharing on Dating Apps, Pressuring Platforms to Enhance PrivacyAmericans receive an average of 16 spam calls and 9 spam texts per month, with robocalls cited as the most irritating form of unwanted contact by 58% of respondents 30% of dating app users avoid...
Marquette Poll Shows Dating Apps Lag Behind In-Person Dates: Founders Should Focus on Offline Engagement49% of adults reported not dating at all, while 27% go on dates at least once a month 70% of single adults do not use dating apps, though 15% use them monthly Only 35% of adults born in the 2000s...
DatingSiteSpot Reveals True Cost of Dating Apps in 2026: Founders Must Address User Time and Financial BurdenThe average dating app user spends approximately 51 minutes per day on these platforms, totaling 310 hours or nearly 13 full days annually Premium subscriptions range from $16 per month for basic...
Match Group's Gen Z Research Reveals New Dating Norms for Founders80% of Gen Z respondents believe they will find true love, significantly higher than the 56% of singles overall 62% of Gen Z say they are more comfortable flirting online than in person, reflecting...
Tinder Leverages World Cup Surge to Boost User EngagementTinder reported a 47% increase in usage among international users in FIFA World Cup host cities compared to the same period last year Across the United States, the app saw over 15% more users, 25%...
44% of Partnered Americans Schedule Sex. Apps Aren't Building It.44% of partnered Americans now schedule sex, rising to 49% among parents and 45% among Gen Z and Millennials; only 29% of Boomers do the same. 64% of couples schedule date nights, but just 18% schedul…
Dua Hits 1.1M Users in Six Years, Proving Diaspora Dating WorksDua has accumulated 1.1 million registered users across the Albanian diaspora since launching in 2020, six years of continuous operation, placing it among the minority of niche dating apps that surviv…
Book Mentions on Dating Profiles Are Up 29%. Hinge Has the Data.Book mentions on dating profiles have surged 29% year-on-year, according to Hinge data. Women are driving the rise at 41%, 12 percentage points above the overall user base. Research from book summary…
Hinge Tops the AI Visibility Index. Old PR Is Now Acquisition.Hinge ranks first in 5W Public Relations' Dating App AI Visibility Index 2026, ahead of Tinder despite having a significantly smaller user base. Platforms demonstrating safety transparency scored 2.1…
Ashley Madison's India Surge Is a Tier-2 Infrastructure StoryIndia has jumped from eighth to third globally for Ashley Madison membership sign-ups compared to the previous year, per the company's May 2026 data. Kanchipuram, a temple city 70 kilometres from Chen…
Three Day Rule's Single-Mother Surge Is One Dataset, Not a TrendSingle mothers now make up 21.5% of Three Day Rule's membership, up from 19.8% year-over-year, a 1.7 percentage point increase. The premium matchmaking service reports a 23% rise in single mother sign…
100,000 Matchmaking Clients Reveal the Age-Gap Divide Apps IgnoreUS men will date partners an average of 14.7 years younger but only 8.76 years older; women accept 14.12 years older but just 7.14 years younger, a near-mirror asymmetry across nearly 100,000 matchmak…
QuackQuack's 60% Archetype Adoption Rate Is a Product Gap, Not a Trend60% of 10,384 QuackQuack users now use personality labels like "Golden Retriever Energy" and "Black Cat Energy" as matching criteria. 43% of users aged 25-35 say these TikTok-born archetypes influence…
87% With Gym Crushes Never Act. Dating Apps Ignore the Opening.36% of Dutch singles have developed a crush on someone at the gym, rising to 61% among Gen Z, yet 87% have never acted on their attraction, citing fear of rejection and lack of confidence. Over 70% of…
Gen Z's Crush Recession Is a Retention Crisis Apps Can't Swipe AwayMatch Group (MTCH) reported Tinder's Paying User count fell 8% year-over-year in Q4 2024 despite ongoing de-gamification efforts. Bumble (BMBL) shares sit 86% below their IPO peak; Hinge grew revenue…
Hinge's LGBTQIA+ Data Exposes a Product Architecture Problem76% of LGBTQIA+ daters report feeling deeply uncertain about the wider world, versus 52% of heterosexual users, per Hinge's survey of 31,000 people. LGBTQIA+ daters are 32% more likely to report high…
75% of Pet Owners Won't Rehome. Apps Treat Pets as Decor.78% of singles with pet allergies say they would commit to regular medication to keep dating someone they like, versus 75% of pet owners who say they would end the relationship before rehoming their a…
Three Niche Apps Launch as Match Stalls. The Unbundling Is Real.Match Group (MTCH) reported flat year-on-year revenue growth in Q4 2024; Bumble (BMBL) has fallen from $76 at IPO to under $8 per share. Three niche apps launched in April 2025: Howdy for rural single…
Questions operators ask
Estimates vary widely because analysts count different things: app store spend only, all consumer dating spend, or spend plus advertising. Read any market size figure alongside its definition, or it is not comparable to the next one.
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