Retention, lifecycle & CRM
Acquisition fills the bucket. Retention decides whether you have a business. We patch the leaks and build the lifecycle that keeps users paying.
- C-level
- operators on your side
- 3 ways
- Consult, Embed, Run
- $0 to $350M
- revenue our operators built
How we think about retention, lifecycle & crm.
Acquisition only pays back if retention holds. Most dating brands ship a welcome email and call it lifecycle. We treat retention as its own product surface, with onboarding that gets the first match to happen, re-engagement that brings dormant users back at the moments that matter, and win-back that earns the second chance.
We have built and run these flows for brands serving millions of users, and we bring the stack and the playbook with us.
Any of these sound familiar?
Cohorts decay fast and win-back is an afterthought.
Your lifecycle is a welcome email and not much else.
You cannot see where in the lifecycle users go quiet.
You are reacquiring users you already paid to acquire once.
Where this hurts.
Dating has a structurally brutal retention problem: success means a user leaves happy, and everyone else churns through the funnel. If your lifecycle is a welcome email and a win-back flow you forgot to switch off, you are paying to acquire users you have no system to keep. Retention is where the margin in a dating business is actually made or lost.
The work, spelled out.
- 01
Map the whole lifecycle
Onboarding, activation, habit, monetization, dormancy, and win-back, with the leak points named.
- 02
Behavior-triggered messaging
Push, email, and in-app triggered by what a user actually does, not batch-and-blast.
- 03
Win-back that does not burn the list
Targeted re-engagement timed to the windows when lapsed users actually return.
- 04
The stack to run it
We stand up the lifecycle and CRM tooling, or operate it inside the stack you already have.
- 05
Measured on retention and LTV
Every flow is judged on D7, D30, and paying lifetime, not on open rates.
The result a partner sees.
- 01
Higher D7 and D30 retention and longer paying lifetimes.
- 02
A lifecycle that runs on triggers and keeps working without babysitting.
- 03
Win-back that recovers revenue you were writing off.
Tangible artifacts, not slides.
A full lifecycle map with the leaks named.
Built and launched behavior-triggered flows.
A win-back program.
The CRM stack and dashboards to run it.
Three ways to bring us in.
We design the lifecycle program and the stack to run it.
An interim lifecycle lead builds and launches the flows.
We operate retention and CRM continuously as your team.
Most agencies. Then us.
- Sends prettier newsletters.
- Optimizes open rates.
- Has never owned a churn number.
- Builds behavior-triggered lifecycle that compounds.
- Optimizes D30 and paying lifetime.
- Has run lifecycle for dating products at scale.
We have built and run these flows for brands serving millions of users, and we bring the stack and the playbook with us.
Retention is where operators are made. We have run lifecycle for dating products at scale, and we give the playbook away free, then run it when you want the people who wrote it.
Honest answers, before you ask.
Want this run, not just recommended?
Tell us where retention, lifecycle & crm is hurting. We will tell you what we would do. Then we will do it, or run it for a single management fee.