Monetization
Price for the intent you actually have. We build the subscription, credits, and packaging that fit your audience and your margins.
- Four acquisitions
- monetization run through them at NASDAQ: MEET
- 3 ways
- Consult, Embed, Run
- $0 to $350M
- revenue our operators built
How we think about monetization.
Monetization is where most dating brands either over-charge the wrong users or under-charge the right ones. The fix is not a higher price. It is the right model for the audience and the discipline to test it properly.
We have built the monetization for brands across niches and price points, from premium subscriptions to credit economies, and we know which models hold over a 12 month cohort and which look great on the launch chart and collapse later.
Any of these sound familiar?
You set your price by copying a competitor.
You have never run a structured price test.
Subscription is your only lever and a la carte is untapped.
You cannot say what your audience's willingness to pay actually is.
Where this hurts.
Most dating products copy a competitor's price and call it a strategy. The result is a paywall that leaves money on the table at the top and chokes conversion at the bottom, with packaging nobody has tested against the people actually paying. Pricing is the highest-leverage thing you are probably not working on.
The work, spelled out.
- 01
Model willingness to pay
We map willingness to pay by segment and intent, then price to it instead of to a competitor.
- 02
Design the full mix
Subscription tiers, credits, and a la carte products built for your audience and margin math.
- 03
Test continuously
Pricing and packaging are tested on a cadence, not set once a year.
- 04
Protect net revenue
We balance conversion, ARPU, refunds, and chargeback drag for real net revenue, not headline price.
- 05
Tune to the cohort
Different segments get different offers, so you capture value across the base.
The result a partner sees.
- 01
Higher net revenue per user without torching conversion.
- 02
Packaging matched to how your audience actually decides to pay.
- 03
A pricing engine that keeps improving instead of going stale.
Tangible artifacts, not slides.
A willingness-to-pay model by segment.
A subscription, credits, and a la carte design.
A pricing and packaging test plan.
A net-revenue dashboard.
Three ways to bring us in.
We design the monetization model and the test plan.
We embed to run pricing and packaging experiments.
We own monetization and tune it continuously as your team.
Most agencies. Then us.
- Benchmarks you against competitors' prices.
- Sets it once.
- Has never run a dating paywall.
- Prices to your audience's willingness to pay.
- Tests it continuously.
- Ran all monetization for a public dating company.
We have built the monetization for brands across niches and price points, from premium subscriptions to credit economies, and we know which models hold over a 12 month cohort and which look great on the launch chart and collapse later.
We ran all monetization for a public dating company through four acquisitions. Pricing dating products is exactly the muscle we built.
Honest answers, before you ask.
Want this run, not just recommended?
Tell us where monetization is hurting. We will tell you what we would do. Then we will do it, or run it for a single management fee.