Registration path
The few screens between a click and a paying user. We make them the most efficient in your category.
- C-level
- operators on your side
- 3 ways
- Consult, Embed, Run
- $0 to $350M
- revenue our operators built
How we think about registration path.
The registration path is where most dating businesses leak the majority of their acquisition spend. The form is too long, the gate is in the wrong place, the pixel never fires, or the first screen after signup sends people back to the home button.
We work hand in hand with your dev team to instrument every step, run dozens of variants, and converge on the path that performs for your specific audience. We have done this on web, on Android, and through Apple's review, and we know what each surface tolerates.
Any of these sound familiar?
You pay for the click, then lose people before they ever see a match.
Your registration flow grew by accretion and nobody has tested it hard.
Long forms and early permission prompts tank activation on mobile.
New users never reach a first match, so they never come back.
Where this hurts.
The few screens between an ad click and a first session are where paid traffic quietly dies. A bloated or clumsy path can double your real CAC, because you are paying for users who quit before they ever experience the product. Most teams never test it hard enough to know how much they are losing.
The work, spelled out.
- 01
Map and measure the path
Every step from ad click to first session, with the drop-off at each one quantified.
- 02
Test at volume
We work directly with your dev team to instrument and test dozens of path variants, not one or two.
- 03
Cut friction that does not earn its place
Fields, screens, and permissions that cost more conversion than they return get removed.
- 04
Engineer the first session
We sequence onboarding so a new user reaches value fast: a complete profile, a first match, a reason to return tomorrow.
- 05
Keep the data you actually need
We trim the path without losing the signals that drive matching and monetization.
The result a partner sees.
- 01
More of the traffic you already pay for turns into active users.
- 02
A measurably lower effective CAC, without spending a dollar more.
- 03
A first session that sets up retention instead of churn.
Tangible artifacts, not slides.
A full funnel map with drop-off quantified at each step.
A prioritized test backlog.
A rebuilt registration and first-session flow.
The activation metrics to monitor it going forward.
Three ways to bring us in.
We audit the path, prioritize the tests, and spec the changes for your team.
We embed with your product and growth team to run the testing cycle.
We own onboarding conversion as part of a managed growth engagement.
Most agencies. Then us.
- Redesigns the screens to look nicer.
- Hands over a design file.
- Guesses at best practice.
- Tests the path against activation and CAC.
- Works in your codebase with your developers.
- Has rebuilt dating funnels and watched CAC fall.
We work hand in hand with your dev team to instrument every step, run dozens of variants, and converge on the path that performs for your specific audience.
We have rebuilt registration funnels on real dating products and watched the same spend produce far more users.
Honest answers, before you ask.
Want this run, not just recommended?
Tell us where registration path is hurting. We will tell you what we would do. Then we will do it, or run it for a single management fee.