Marketing
A performance marketing team that has actually scaled dating apps, running your acquisition end to end.
- $0 to $100M+
- dating revenue built as operators
- 3 ways
- Consult, Embed, Run
- $0 to $350M
- revenue our operators built
How we think about marketing.
Acquisition costs have climbed for every dating brand we know, and the easy channels stopped paying their way years ago. You do not need another agency learning your funnel on your budget. You need an operating team that has spent its own money on dating creatives, sat in the channel managers' offices, and knows which placements still convert intent.
We run marketing the way we run it for our own brands. Creative built for the audience, not for the awards reel. Targeting that ladders to actual cohort LTV. Placement decisions made weekly with the numbers in front of us, not quarterly with a deck.
Any of these sound familiar?
Your blended ROAS looks fine, but you cannot say which channel produced last month's subscribers.
Your best creative burned out in days and the replacements are not landing.
CPMs keep climbing and every new cohort costs more than the last.
You are optimizing to installs and registrations, not to trials, subscribers, and payback.
Where this hurts.
Acquisition is where most dating businesses quietly bleed out. Since iOS killed deterministic attribution, most teams are flying blind on what truly drives paying users, so they overspend on channels that look cheap and underspend on the ones that actually pay back. Generalist agencies learn the dating playbook on your budget, optimize to whatever metric is easiest to report, and hand you a dashboard on the way out.
The work, spelled out.
- 01
Full-funnel ownership
We run creative, audience targeting, channel mix, bidding, and daily optimization as one system, not handed-off pieces.
- 02
Dating-specific creative at volume
We produce and test the hooks, formats, and angles that convert intent in this category, and refresh them on a cadence before they fatigue.
- 03
The channels that actually work
Meta, TikTok, Google, Apple Search Ads, and the select networks that still perform, weighted by payback rather than by what is fashionable.
- 04
Optimize to revenue, not installs
We wire spend to trials, subscribers, and payback windows, so the budget chases paying users instead of cheap downloads.
- 05
Kill and scale, fast
Losers get cut quickly and winners get scaled without breaking unit economics, reviewed against your CAC and payback targets every week.
The result a partner sees.
- 01
Lower blended CAC and a clear read on which channels actually pay back.
- 02
Creative that keeps converting because it is always being refreshed.
- 03
Spend tied to subscribers and payback, not installs.
Tangible artifacts, not slides.
A full acquisition audit with the leaks named and sized.
A tested, refreshable creative library built for your brand.
A channel plan weighted to payback, not vanity.
A CAC and payback dashboard your team and board can trust.
Three ways to bring us in.
We audit your acquisition, rebuild the strategy, and hand your team a plan they can run, with us on call.
An interim head of growth runs the channel for a quarter and owns the number.
We become your marketing department and own the budget, the creative, and the CAC.
Most agencies. Then us.
- Learns dating on your budget.
- Optimizes to the metric that is easy to report.
- Hands you a deck and leaves.
- Has scaled dating apps from zero to nine figures.
- Optimizes to subscribers and payback.
- Runs the channel and owns the number.
We run marketing the way we run it for our own brands.
We built a dating company's revenue from $0 to $100M+ and ran acquisition for a public dating company. We run our own brands on the same playbook, with our own money on the line.
Honest answers, before you ask.
Want this run, not just recommended?
Tell us where marketing is hurting. We will tell you what we would do. Then we will do it, or run it for a single management fee.