Features
Build the features your specific audience will pay for, not a copy of whatever Tinder shipped last.
- C-level
- operators on your side
- 3 ways
- Consult, Embed, Run
- $0 to $350M
- revenue our operators built
How we think about features.
Feature roadmaps in dating are mostly cargo cult. A brand sees Hinge ship something and ships its own version six months later, on a different audience, without the supporting mechanics, and wonders why it didn't move the number.
We help you decide what to build for your audience, not someone else's, and we either build it with you or supply modules that drop into your stack.
Any of these sound familiar?
Your roadmap is a list of competitor features with no thesis behind it.
You ship features and the core metrics do not move.
Engineering is busy but the product is not getting stickier.
You are copying swipe-app mechanics that do not fit your audience.
Where this hurts.
Most dating roadmaps are a pile of competitor features bolted on without a thesis. You ship, nothing moves, and the backlog grows. What works for a mass-market swipe app is often dead weight for an intentional-dating brand, and the team burns quarters building things that never touch activation, retention, or revenue.
The work, spelled out.
- 01
Start from audience and intent
We decide what to build from your specific audience and intent level, not from what a competitor shipped.
- 02
Build what moves a number
Features are chosen for their effect on activation, retention, or monetization, and the rest is cut.
- 03
Build with you or supply modules
We build alongside your team, or hand you proven modules you can drop in.
- 04
Ship and measure
Every feature goes out with the metric it is meant to move, and we hold it to that.
- 05
Prune the roadmap
We kill the items that will not earn their keep, so the team's time compounds.
The result a partner sees.
- 01
A roadmap tied to outcomes, not competitor envy.
- 02
Features that move activation, retention, or revenue, actually shipped.
- 03
Less wasted build, more that earns its keep.
Tangible artifacts, not slides.
A roadmap re-cut around outcomes.
Feature specs tied to the metric each should move.
Built features or drop-in modules.
A measurement plan to judge each one.
Three ways to bring us in.
We audit the roadmap and recommend what to build and what to cut.
We embed as interim product leadership to drive it.
Our dev and product team builds and ships for you.
Most agencies. Then us.
- Recommends features from a trends deck.
- Cannot build, only advise.
- Adds to the backlog.
- Recommends features from what moves dating metrics.
- Builds it, or supplies the module.
- Cuts the backlog to what pays.
We help you decide what to build for your audience, not someone else's, and we either build it with you or supply modules that drop into your stack.
We have built dating products end to end and run our own brands on them. We know which features earn their keep because we live with the results.
Honest answers, before you ask.
Want this run, not just recommended?
Tell us where features is hurting. We will tell you what we would do. Then we will do it, or run it for a single management fee.