The newsroom for the people building the dating industry.
ProductPLEEZR Bets Matching on 'Masculine and Feminine Energy'PLEEZR launched this month with a matching algorithm built around a proprietary assessment of users' "masculine and feminine energy ratios," promising fewer matches with deeper compatibility. Founder…
High Intent Newsroom
ProductTinder Is Making a Reality Show Because It Can't Fix the AppTinder is producing 'Double Date Island,' a long-form reality series with TikTok, spanning eight countries with location shoots in Portugal. Match Group (MTCH) disclosed in Q3 2024 that Tinder's avera…
High Intent Newsroom
ProductMirrorMe Charges R488 a Month for Safe Dating. Vetting Unclear.MirrorMe, a Johannesburg startup built by GIOX DEV, charges up to R488 (£22) monthly for full access to its invite-only dating app in South Africa, a price representing over 12% of the country's media…
High Intent Newsroom
ProductMatch Group's Own Survey: 47% of Singles View Dating AI Negatively64% of U.S. singles aged 18, 39 have used AI to craft dating profiles or sustain conversations, per a Match Group survey of roughly 1,000 respondents 47% view AI negatively in romantic relationships,…
High Intent Newsroom
ProductChispa Bets on Football Heartbreak With 'Lucky Losers'Match Group's (MTCH) Chispa app launched a 'Lucky Losers' campaign targeting Latino singles around football tournament eliminations. Chispa's own survey claims 97.4% of single Latino football fans wou…
High Intent Newsroom
ProductDating Apps Optimized for the Wrong Thing and Got an Identity CrisisIndian media reports claim Gen Z are using Hinge for job-hunting and LinkedIn for dating. No platform data, no usage statistics, and no confirmation from either company supports these claims. Match Gr…
High Intent Newsroom
ProductHornet Takes Its Reality Competition Model Into TurkeyHornet's 2025 Thailand Model Search attracted over 1,000 participants and contributed to record active user levels in the market. The platform is expanding the program to Turkey and Thailand in 2026 w…
High Intent Newsroom
ProductBumble Sells Paid Group Dates After an 86% Stock DeclineBumble (BMBL) has launched "Plans," a feature charging users upfront to attend group dating events at venues not disclosed until after payment, the attendee list also remains unknown until arrival. Bu…
High Intent Newsroom
ProductMAXION Bets an Anti-Algorithm Pivot on Dubai's Burned-Out Daters79% of dating app users report burnout according to industry data cited by MAXION, a UAE dating app targeting Dubai professionals aged 28 to 45 Fewer than 5% of women plan to continue using convention…
High Intent Newsroom
ProductGuardian Flame Built the Safety System Big Platforms Refused ToGuardian Flame launched in New Zealand this month with mandatory government ID verification and a risk-scoring system built on previous dates' feedback. The app was directly inspired by the 2018 murde…
High Intent Newsroom
ProductDating App Burnout Is a Design Choice. Match Has the Data.Dating apps exhibit a documented "cycling on, cycling off" pattern, users delete and reinstall apps in a loop directly correlated with deteriorating mental health. The typical cycle runs install, high…
High Intent Newsroom
ProductBreeze Cuts Pre-Date Messaging. Bumble's Data Explains Why.Breeze has organized more than 400,000 dates across six countries since launching in 2020, and its group event model removes all pre-event messaging, attendees show up and meet. Over 60% of Bumble (BM…
High Intent Newsroom
Get the dating industry, weekly.
One operator-grade email a week: the news that matters, with our take. No sponsors, no fluff.
One email a week. Unsubscribe anytime.