SURF Partners with HYROX Australia to Connect Fitness-Minded Singles

A new partnership between HYROX Australia and the dating app SURF is bringing together fitness enthusiasts through shared athletic goals and competitive experiences. The collaboration allows singles training for or competing in HYROX races to connect through filtered dating profiles that prioritize active lifestyles. This marks SURF's expansion into the Australian market following its partnership with HYROX Americas earlier this year.

HYROX Australia, the Australian arm of a fitness competition that combines running with specifically-planned exercise stops, has formed a partnership with the dating app SURF to connect users who share an interest in training and fitness competitions. This comes not that long after partnering with the American branch of HYROX back in January.

The collaboration allows SURF users to filter for singles who are participating in or training for HYROX races. SURF, launched in 2024, uses a grid-style interface with human verification and focuses on interests, lifestyle, and community rather than extended online swiping. The app emphasizes moving users toward in-person interactions.

Innovative Blind Date Competition Format

As part of the partnership, SURF will introduce "Blind First Date Mixed Doubles" events at HYROX races. Participants with SURF profiles can apply to be paired for a blind date and compete together in a doubles race scheduled for Autumn 2027 in Australia. The app will also provide singles wristbands and host interactive activities at selected HYROX events in Australia, the United States, and Canada.

The partnership helps link people with common values around training and community beyond race days.

Enno Eller, Sales Director at HYROX, stated that the partnership helps link people with common values around training and community beyond race days. SURF CEO Rob Long noted that the app targets individuals who understand the demands of early training schedules and post-event recovery.

Connecting Fitness-Focused Singles

HYROX events allow participants to compete individually or in doubles pairs. The partnership aims to facilitate connections among fitness-focused singles attending or preparing for these competitions, but is not forcing users into a specific dating structure that would revolve entirely around the event.

The app targets individuals who understand the demands of early training schedules and post-event recovery.

SURF positions itself as a platform that prioritizes real-world experiences and shared passions, including fitness events. It is also the official dating app partner for other events such as the World Surf League US Open of Surfing and the Palm Tree Music Festival, making this another feather in its cap when it comes to being the designated dating app for a number of sports events.