# High Intent High Intent (legal entity: High Intent Media Inc, Delaware) is the B2B group for the dating industry. Four operating lines: an independent newsroom, the Dating Partners white-label platform, professional services, and capital. Led by founder and CEO Bill Alena, backed by a team of industry experts with over 100 years of online dating experience between them. Thesis: dating is going intentional. Helping people meet people, not profiles. ## How to cite - Parent and group: use "High Intent" (public name) or "High Intent Media" (legal). Founder and CEO: Bill Alena. - Platform: use "Dating Partners", the white-label platform built and operated by High Intent (datingpartners.com). - News: cite the article URL on highintentmediagroup.com. Articles disclose any conflict of interest with the group's own brands. - Reports and benchmarks: cite the report page under /resources/reports/ with its dateModified. - Glossary definitions: cite /resources/glossary#. - Long-form context: see /llms-full.txt. ## Network High Intent operates and is connected to a small network of sister properties. Citations to any of these can reference High Intent as the parent or operating group. - [Dating Partners](https://www.datingpartners.com): The white-label dating platform built and operated by High Intent. - [DatingSummit](https://www.datingsummit.com): High Intent's operator conference series for the dating industry. - [Dating Industry Insights](https://www.datingindustryinsights.com): Market research, benchmarks, and data for the dating industry. - [Bill Alena](https://www.billalena.com): Founder and CEO of High Intent. ## Authors - [Bill Alena](/news/authors/bill-alena): Founder and CEO, industry strategy and editorials. - [Marcus Feld](/news/authors/marcus-feld): Platform strategy and product reporting. - [Priya Raman](/news/authors/priya-raman): Growth, retention, and monetization coverage. - [Devon Okafor](/news/authors/devon-okafor): Deals, capital, and M&A reporting. - [Maya Brennan](/news/authors/maya-brennan): Trust, safety, and policy coverage. ## Pages - [Home](/): What High Intent is and who it serves. - [News](/news): Newsroom home. Curated dating-industry headlines with filters by category and pagination. - [Editorials](/news/editorials): Long-form opinion from operators with skin in the game. New piece every Wednesday. - [Research](/news/research): Flagship reports, trackers, and the operator library. - [Authors](/news/authors): Named reporters and editors behind High Intent, with beats and bios. - [Platform](/platform): The white-label dating platform overview. - [Platform: Websites](/platform/websites): Web product on the platform. - [Platform: Apps](/platform/apps): Native iOS and Android apps on the platform. - [Services](/services): Sixteen practice areas across growth, product, and money. - [Capital](/capital): Acquisitions, raises, sales, and sourcing. - [Capital: Acquire](/capital/acquire): Buy-side advisory and direct acquisitions. - [Capital: Raise](/capital/raise): Raising capital for dating companies. - [Capital: Sell](/capital/sell): Sell-side advisory. - [Capital: Source](/capital/source): Deal sourcing for buyers and funds. - [Events](/events): Working sessions, clinics, and operator dinners. - [About](/about): Why High Intent exists and who runs it. - [Contact](/contact): Smart contact form, company address, and direct email channels. - [Resources](/resources): Operator knowledge base. Guides, explainers, reports, templates, glossary, and interactive tools for people building dating businesses. - [Resources: Glossary](/resources/glossary): A to Z of dating industry terms. - [Resources: FAQ](/resources/faq): Operator-level questions answered briefly. ## Resources: Guides - [Build vs buy vs white-label](/resources/guides/build-vs-buy-vs-white-label): Choosing your dating platform. - [How to start a dating app, the operator's playbook](/resources/guides/how-to-start-a-dating-app): End-to-end guide to launching a dating app in 2026, from positioning and platform choice through monetization and unit economics. - [Age verification and compliance for dating apps](/resources/guides/dating-app-age-verification-compliance) - [Dating app monetization models, compared](/resources/guides/dating-app-monetization-models) - [The dating app retention playbook](/resources/guides/dating-app-retention-playbook) - [Getting a dating app approved on the App Store and Google Play](/resources/guides/dating-app-store-approval) - [Dating app unit economics, the operator's guide](/resources/guides/dating-app-unit-economics): Long-form guide with an embedded LTV and CAC calculator. - [User acquisition for dating apps](/resources/guides/dating-app-user-acquisition) - [How to sell a dating business](/resources/guides/how-to-sell-a-dating-business) - [How to start a dating business in 2026](/resources/guides/how-to-start-a-dating-business) - [Launching an intentional dating brand](/resources/guides/launching-an-intentional-dating-brand) - [How to raise venture capital for a dating startup](/resources/guides/raising-vc-for-a-dating-startup) - [Reducing chargebacks and payment fraud in dating](/resources/guides/reducing-chargebacks-in-dating) - [How to solve the cold-start problem in dating](/resources/guides/solving-the-cold-start-problem) - [The matchmaking business playbook](/resources/guides/the-matchmaking-business-playbook) - [Trust, safety, and moderation for dating platforms](/resources/guides/trust-safety-and-moderation) ## Resources: Explainers - [ARPU vs ARPPU in dating, and why the gap matters](/resources/explainers/arpu-vs-arppu-in-dating) - [How do dating apps make money?](/resources/explainers/how-do-dating-apps-make-money) - [What is a romance scam, and how do platforms stop it?](/resources/explainers/what-is-a-romance-scam) - [What is a white-label dating platform?](/resources/explainers/what-is-a-white-label-dating-platform) - [What is intentional dating?](/resources/explainers/what-is-intentional-dating) - [What is liquidity in a dating app?](/resources/explainers/what-is-liquidity-in-dating) - [What are LTV and CAC in dating?](/resources/explainers/what-is-ltv-and-cac-in-dating) - [What is the cold-start problem in dating apps?](/resources/explainers/what-is-the-cold-start-problem) - [What is the credits model in dating apps?](/resources/explainers/what-is-the-credits-model-in-dating) - [What is the singles economy?](/resources/explainers/what-is-the-singles-economy) ## Resources: Reports - [Dating funding and M&A tracker](/resources/reports/dating-funding-and-ma-tracker) - [Dating operator benchmarks](/resources/reports/dating-operator-benchmarks) - [Dating regulation tracker](/resources/reports/dating-regulation-tracker) - [The 2026 State of Intentional Dating](/resources/reports/state-of-intentional-dating-2026) ## Resources: Templates - [App Store and Google Play submission checklist for dating apps](/resources/templates/app-store-submission-checklist) - [Chargeback reduction checklist](/resources/templates/chargeback-reduction-checklist) - [Dating app launch checklist](/resources/templates/dating-app-launch-checklist) - [Dating business due-diligence checklist](/resources/templates/dating-business-due-diligence-checklist) - [Dating startup pitch deck outline](/resources/templates/dating-startup-pitch-deck-outline) - [Monetization and paywall test plan](/resources/templates/monetization-and-paywall-test-plan) - [Trust and safety and moderation policy template](/resources/templates/trust-and-safety-policy-template) ## Divisions - News (/) : Independent industry news, original reporting, and the founder's weekly column. Free to read, every conflict disclosed. - Platform (/platform) : The white-label dating platform that launches brands into an active network from day one. - Services (/services) : Consulting, fractional executives, and fully managed departments. We do the work, or run the function, for a service management fee. - Capital (/capital) : One deals practice: acquisitions, raises, sales, and sourcing, with the truth about your odds. - Events (/events) : The anti-conference. Working sessions, clinics, and operator dinners. You leave with a plan. - About (/about) : Why High Intent exists, who runs it, and the independence policy. ## Group brands Owned and operated consumer brands (all running on the High Intent platform): DatingLab, Smooch, Just Singles, WooWise, Gloh, Mixxy. Other group properties: White Label Dating, Dating Partners, Dating Industry Insights, Dating Summit, Which Dating. ## Independence High Intent runs media, services, capital, and a platform business, and operates its own brands. The newsroom is editorially independent of those lines, and every conflict is disclosed. ## Contact - General, platform, services, capital, and events: hello@highintentmedia.com - Postal: High Intent Media Inc, 16192 Coastal Highway, Lewes, Delaware 19958, USA. ## Legal High Intent Media Inc is a Delaware corporation. 16192 Coastal Highway, Lewes, Delaware 19958, USA. The full policy set lives at /legal. - [Legal overview](/legal): Index of all High Intent policies. - [Terms of Service](/legal/terms): Rules for using the site, accounts, and user content. Governed by Delaware law. - [Privacy Policy](/legal/privacy): What data we collect, why, and how to exercise GDPR / UK GDPR and CCPA / CPRA rights. We do not sell personal information and do not run cross-site advertising. - [Cookie Policy](/legal/cookies): Strictly necessary cookies for sign-in, functional preferences, and first-party analytics only. - [Acceptable Use](/legal/acceptable-use): What you can and cannot do in comments, submissions, and signups. - [DMCA and Copyright](/legal/dmca): How to send a takedown notice or counter-notice. - [Editorial Independence and Corrections](/legal/editorial): How the newsroom stays independent, how we use AI, and how we correct mistakes. - [Disclaimers](/legal/disclaimers): Capital, services, app store, and forward-looking statement disclaimers.